One College Football Coach Uses Hugs And Kisses To Help His Players Thrive

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While lack of emotional expression is a cornerstone of masculinity, research shows that this type of behavior is actually toxic.

According to one study by the American Psychological Association (APA), men are significantly less likely to seek help because they feel that they have to conform to masculine standards. That means men with mental health issues fail to get the assistance they need and deserve. That means boys grow up thinking it's bad to cry. That means men spend years — even entire lifetimes — living stressful, inauthentic, draining lives.

Dr. Wizdom Powell of the APA even found that increased mental and emotional strain due to suppression could contribute to why men often die younger than women.

And in his own way, University of Houston football coach Tom Herman is working to combat those harmful stereotypes.

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Although a little tough love is necessary sometimes, this isn't a coach who gets things done by belittling his team, nor is he one to encourage that type of behavior among players. Instead, they choose to hug (and kiss) it out.

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Before every game, these tough guys get a peck on the cheek from their coach. Obviously, more than a few people find it odd. Among those people are not, however, his appreciative players.

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